Case study: Real estate and collaboration deal for an F&B brand
A café chain planned multi-city expansion through leased sites and select collaborators. Challenge: Revenue sharing models, Inconsistent leases, licensing exposures. Approach: Lease discipline: Negotiated clause-level protections (fit-out timelines, rent free periods, revenue model structurers, sub-metering, exit triggers). Outcome: Predictable costs: Reduced occupancy surprises definite controls. Scalable model: Replicable playbook accelerated openings with fewer setbacks.
Case study: Mediation to resolve a co-founder deadlock
Two co-founders clashed over exit obligations, solicitation, and IP ownership. Challenge: Deadlock on IP assignment, exit clarity, and poaching resulting in litigation risk. Approach: Neutral framing: Recorded settlement with neutral terms of exit, non-disparagement and transition. IP Protection: Allocated IP to the continuing member and company. Outcome: Clarity restored: Roles and ownership stabilized; business continuity […]
Case study: General counsel for a SaaS founder scaling from pilot to enterprise
A B2B SaaS startup moved from pilot contracts to enterprise deals with data-rich workflows across sectors. Challenge: Fragmented agreements, inconsistent clauses, unclear liability caps, and pressure to “sign now.” Approach: Contract playbook: Built standard MSAs, SOWs, and SLAs with negotiable tiers (security, uptime, support). Risk parameters: Set non-negotiables such as IP ownership, liability caps, indemnities, […]
Case study: Brand protection for a fast-scaling consumer startup
A D2C beverage brand saw copycat listings on marketplaces within months of launch, coupled with a confusingly similar trademark application in the same class. Challenge: Counterfeits eroding trust; conflicting trademark filing creating registration risk; marketplace takedowns stalling without consistent evidence. Approach: IP audit and filing sequence: Prioritized trademark applications for word mark + device across […]