Case Study: Strategic Partnership Agreement with Exclusivity and Exit Triggers
A tech-platform founder partnered with a hotel chain for exclusive deployment of its platform.
Challenge: Founder needed exclusivity but also exit rights if adoption stalled.
Approach:
- Exclusivity clause: Granted exclusivity for 12 months with minimum usage thresholds.
- Exit triggers: If adoption targets weren’t met, exclusivity lapsed automatically.
- Revenue share model: Embedded tiered revenue share based on patient volume.
Outcome:
- Aligned incentives: Hotel scaled usage to retain exclusivity.
- Founder flexibility: Exit rights preserved without litigation.
- Revenue growth: Platform adoption tripled in 6 months.