Case Study: Strategic Partnership Agreement with Exclusivity and Exit Triggers

A tech-platform founder partnered with a hotel chain for exclusive deployment of its platform.

Challenge: Founder needed exclusivity but also exit rights if adoption stalled.

Approach:

  • Exclusivity clause: Granted exclusivity for 12 months with minimum usage thresholds.
  • Exit triggers: If adoption targets weren’t met, exclusivity lapsed automatically.
  • Revenue share model: Embedded tiered revenue share based on patient volume.

Outcome:

  • Aligned incentives: Hotel scaled usage to retain exclusivity.
  • Founder flexibility: Exit rights preserved without litigation.
  • Revenue growth: Platform adoption tripled in 6 months.