A D2C beverage brand saw copycat listings on marketplaces within months of launch, coupled with a confusingly similar trademark application in the same class.

Challenge: Counterfeits eroding trust; conflicting trademark filing creating registration risk; marketplace takedowns stalling without consistent evidence.

Approach:

• IP audit and filing sequence: Prioritized trademark applications for word mark + device across relevant classes; filed oppositions against the conflicting mark.
• Enforcement: Deployed investigators, issued cease-and-desist notices, escalated to injunction-ready filing for persistent offenders.
  
  

Outcome:

• Rapid takedowns: 90% of infringing listings removed within four weeks.
• Trademark win: Conflicting application withdrawn after opposition and cease and desist; primary mark granted.
• Counterfeit deterrence: Notice-and-penalty framework reduced repeat infringements.